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Introduction to Multilingual Websites

In an increasingly globalised world, the ability to communicate in multiple languages is more important than ever. For businesses and individuals looking to reach a broader audience, creating a multilingual website is a crucial step. Two of the most popular platforms for building websites are Squarespace and WordPress. But which one is better suited for creating a multilingual site? This article delves into the features, advantages, and limitations of both platforms to help you make an informed decision.

Understanding Squarespace and WordPress

What is Squarespace?

Squarespace is a website building and hosting service that offers a range of pre-designed templates and drag-and-drop elements. It is known for its user-friendly interface and aesthetic design options, making it a popular choice for creatives and small businesses.

What is WordPress?

WordPress is an open-source content management system (CMS) that powers over 40% of all websites on the internet. It offers extensive customisation options through themes and plugins, making it a versatile choice for a wide range of websites, from blogs to e-commerce stores.

Key Features for Multilingual Sites

Squarespace Features

  • Templates: Squarespace offers a variety of professionally designed templates that are mobile-responsive and customisable.
  • Ease of Use: The platform is known for its intuitive drag-and-drop interface, making it easy for users with no coding experience to build a website.
  • Customer Support: Squarespace provides 24/7 customer support through live chat and email.
  • Built-in SEO Tools: Squarespace includes basic SEO tools to help improve your site’s visibility on search engines.

WordPress Features

  • Customisation: WordPress offers thousands of themes and plugins, allowing for extensive customisation.
  • Flexibility: The platform can be used to create any type of website, from blogs to complex e-commerce sites.
  • Community Support: WordPress has a large community of developers and users who contribute to forums and create plugins and themes.
  • SEO Capabilities: WordPress is highly SEO-friendly, with numerous plugins available to enhance your site’s search engine performance.

Multilingual Capabilities

Squarespace Multilingual Options

Squarespace does not offer built-in multilingual support. However, there are workarounds to create a multilingual site:

  • Manual Translation: You can manually create different pages for each language and link them together using navigation menus.
  • Third-Party Services: Services like Weglot and Bablic can be integrated with Squarespace to provide multilingual functionality.

WordPress Multilingual Options

WordPress offers several plugins that make it easy to create a multilingual site:

  • WPML (WordPress Multilingual Plugin): This is a premium plugin that allows you to translate your site into multiple languages. It supports over 40 languages and offers features like language switchers and translation management.
  • Polylang: A free plugin that enables you to create a bilingual or multilingual WordPress site. It supports custom post types, taxonomies, and RSS feeds.
  • TranslatePress: Another popular plugin that allows you to translate your entire site directly from the front-end. It supports both manual and automatic translations.

SEO Considerations

Squarespace SEO

Squarespace includes basic SEO tools, but its multilingual SEO capabilities are limited. You will need to manually optimise each language version of your site, which can be time-consuming.

WordPress SEO

WordPress is highly SEO-friendly, and there are numerous plugins available to enhance your site’s SEO. Plugins like Yoast SEO and All in One SEO Pack offer features like XML sitemaps, meta tags, and keyword optimisation, making it easier to manage multilingual SEO.

Performance and Speed

Squarespace Performance

Squarespace hosts all websites on its own servers, which ensures consistent performance and speed. However, the platform’s limited customisation options can be a drawback for users who need more control over their site’s performance.

WordPress Performance

WordPress performance depends largely on your hosting provider and the plugins you use. With the right hosting and optimisation techniques, WordPress sites can achieve excellent performance and speed. However, poorly optimised plugins and themes can slow down your site.

Cost Comparison

Squarespace Pricing

Squarespace offers several pricing plans, ranging from £10 to £30 per month. These plans include hosting, templates, and basic SEO tools. However, additional costs may be incurred if you use third-party services for multilingual functionality.

WordPress Pricing

WordPress itself is free, but you will need to pay for hosting, which can range from £3 to £30 per month. Premium themes and plugins, including multilingual plugins, may also incur additional costs. Overall, WordPress can be more cost-effective, but costs can add up depending on your needs.

Ease of Use

Squarespace Ease of Use

Squarespace is known for its user-friendly interface, making it easy for beginners to create a website. The drag-and-drop editor and pre-designed templates simplify the process, but the lack of built-in multilingual support can be a drawback.

WordPress Ease of Use

WordPress has a steeper learning curve compared to Squarespace, especially for users with no coding experience. However, the platform’s flexibility and extensive customisation options make it a powerful tool for creating multilingual sites. With the right plugins, managing a multilingual WordPress site can be straightforward.

Security

Squarespace Security

Squarespace handles all security measures, including SSL certificates and regular updates. This makes it a secure option for users who do not want to manage security themselves. However, the platform’s closed ecosystem limits customisation options.

WordPress Security

WordPress security depends on your hosting provider and the plugins you use. While the platform itself is secure, vulnerabilities can arise from outdated plugins and themes. Regular updates and security plugins like Wordfence can help

Recommended themes for Multilingual Wordpress Website:

Disclosure: Some of the links in this post/video are “affiliate links” – what this means is that if you click on the link and choose to make a purchase, I will receive an affiliate commission. However, I promote only products I personally use or know they are very good.

DIVI theme & builder

Divi Theme Review & Tutorials

ASTRA theme

Astra Theme Review & Tutorials

Elementor page builder for Astra theme

Elementor Review & Tutorials

Recommended translation plugin for Multilingual Wordpress Website:

GTranslate multilanguage plugin

GTranslate Review & Tutorials & Tools

TranslatePress multilanguage plugin

TranslatePress Review & Tutorials & Tools

Which content rewriting plugin to choose for multilingual Wordpress website:

SpinRewriter or WordAi

Comparison and recommendation
(click here)

Recommended SEO software for Multilingual Wordpress Website:

SEO PowerSuite - marketing tool

SEO PowerSuite Review & Tutorials